Brand Campaign · Dove Men+Care
Ted Lasso × Dove Men+Care
Bringing the Ted Lasso universe to Dove Men+Care's FIFA World Cup activation — partnership creative and social.
End-to-End Paid Social CampaignI haven’t spent my career at a bank — I’ve spent it earning trust for brands whose audiences demand it. I’ve built a franchise’s social presence from zero to 50K+ followers, grown the NHL’s organic engagement +17% YoY across Instagram, TikTok, and YouTube, produced original series with talent from Bleacher Report to Ted Lasso, and shipped compliant campaigns inside league legal frameworks and enterprise review at WPP and Unilever. That breadth is exactly what a new channel needs: a builder who has turned brand-new pages into destination audiences — and knows how to do it within the guardrails.
I started behind a camera — not in a boardroom.
That means I lead with the story, not the spreadsheet. I’ve grown audiences for brands with the most discerning fans in the world — from the NHL to Wimbledon — backed it with numbers that hold up, and I lean on AI to clear the busywork so the creative can breathe.
Current work in flight at WPP — happy to walk through the strategy and results in a conversation.
Bringing the Ted Lasso universe to Dove Men+Care's FIFA World Cup activation — partnership creative and social.
End-to-End Paid Social CampaignAn AI-powered workflow connecting brief to launch to pause — auto-generating campaign asset names for Unilever and WPP agency partners.
AI WorkstreamA custom-built campaign tracker running the department end to end — statuses, assets, KPIs, and calendars in one live source of truth.
Department-Wide E2E WorkstreamA track record across performance, content, and partnerships — built to convert audiences and drive revenue, not just impressions.
YoY organic engagement growth across the NHL’s Instagram, TikTok, YouTube & X
engagement surge from an original full-funnel series strategy for marquee global events
followers built from zero for a new franchise — driving 30% YoY season-ticket growth
funnel conversion lift from integrated organic + paid campaigns at scale
National campaigns and brand partnerships, each built around a clear audience and a measurable objective. Swap these tiles for your live photos, videos, and case studies.
Co-led the NHL × adidas Reverse Retro product launch across all 32 clubs — integrated social, digital, and experiential.
+20% brand engagement · in 3 monthsArchitected a full-funnel organic social strategy for IMG's marquee global events, including Wimbledon and fashion weeks.
+251% engagement · surgeBuilt the Stanley Cup Playoffs Bracket Challenge to drive fan participation and first-party registrations.
Lead generationOriginal content series with Bleacher Report talent — sneaker culture connecting hockey to a broader lifestyle audience.
Audience expansionIntegrated campaigns and social playbooks with major broadcast and media partners, used across 100M+ followers.
100M+ reachRan field marketing for Veritone at the US Open, bringing the brand's AI solutions to life on-site at one of tennis's biggest stages.
Experiential · AI activation"Humans over highlights. Build trust through authenticity."
My career is rooted in marketing and social media, with deep experience in sports and complementary work in entertainment and consumer products. I started behind the camera — video, design, and photography — which gave me a creative foundation most marketers don't have.
I launched a pro sports franchise with the Springfield Thunderbirds, then spent five years as a senior social marketing lead at the National Hockey League, running national campaigns and high-profile brand partnerships before moving into agency and AI-driven marketing.
I’ve built that work inside league legal frameworks, broadcast contracts, and enterprise compliance at WPP and Unilever. That same discipline — earning trust through authentic, well-told stories — is exactly what social demands in financial services and wealth management.
Producing credible, on-brand content with athletes, creators & subject-matter experts.
Instagram, TikTok & YouTube strategy — discovery, Reels, Shorts, retention & community.
Concept → pitch → production → iteration, with a hands-on video & design background.
Paid amplification aligned to organic strategy, audience targeting & conversion goals.
Translating social metrics into business impact for senior stakeholders — AI clears the busywork.
Ready to build and grow social channels for brands where trust is the product — in wealth management, credibility is everything.